Star Lager beer one of Nigeria’s leading beer brand announced a multi-year partnership with the Nigerian Professional Football League (NPFL), to be the first official beer partner of the NPFL
The Announcement was made in Lagos on Tuesday at an event that held at the Eko Hotels and Suites
This is the first time a partnership of this type has been brokered between the League Management Company (LMC) and any brand in Nigeria and will commence from the 2015/2016-football league season and end with the football league season of 2019/2020.
The event brought together stakeholders from the Nigerian football industry on Tuesday and the coporate world to celebrate a major milestone in Nigeria’s football history.
Star Marketing Director, Nigeria Breweries, Franco Maria-Maggi, commenting on the partnership at the event said “We’ll be finding ways to use this unique partnership of the NPFL to give our consumers more reason to enjoy Football in Nigeria”
Star Lager have a proud past, a strong present and very bright future in front of them.
“We’re excited to sign this agreement with the LMC that sees us become Official Beer Partner of the NPFL for the next four seasons.
Chairman of League Management Company, Shehu Dikko, said: “We are excited about this partnership with Star Lager, and we hope to achieve more from this with the support of all stakeholders involved. Having Star as a major sponsor will certainly be the key to a bright future for professional football league in Nigeria.